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Increasingly millennials and savvy consumers are speaking with their feet and wanting to know where their food comes from, and how it is grown and raised. They want to hear the story and the provenance! For primary producers, this provides an opportunity to hop on the band wagon and provide a unique and memorable experience for foodies looking to connect with the source.

Sally Hookey from Hinterland Feijoas is putting her local Sunshine Coast farm on the food tourist map and generating extra income in the process. Tea, coffee and chocolate feijoa cake are always on the menu at the farm’s cute little retro caravan, ‘Myrtle’ and you can purchase other gourmet feijoa products from her artisan farm gift shop. The fresh, luscious tree-ripened, certified-organic fruit is a sell out every season!

“Lots of people visit the farm every week and are interested in our lifestyle. People are wanting to connect with where their food comes from, and appreciate the opportunity to see a working farm. Our farm gate gives us a year-round offering, minimizing the risk of seasonality and diversifying our product range. We are happy to share our learnings on how farmers can look at alternative ways to market and additional opportunities for sales” – Sally Hookey

At this workshop Sally and her husband, Peter Heineger will share their journey including the challenges and rewards. FAN Director and commercial & corporate lawyer, Tony Sowden will also be providing information about the regulations and legal requirements for farm gate enterprises.

HOW TO RUN A SUCCESSFUL FARM GATE // EVENT DETAILS
Friday 14 July
Workshop; 9:30 – 11:15am | Farm Tour; 11:15am
Hinterland Feijoas
131 Browns Road
Belli Park, QLD 4562

Tickets are available for FAN members & non-members here

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