Welcome to FAN eLearning
Our first eLearning module, Design Thinking a customer centric process to innovation.
The first step is to create a ‘design thinking mindset’ and to build a team of diverse thinkers to challenge the status quo. This module provides practical tools and a case study from one of our members, Gourmet Garden, who achieved success through adopting Design Thinking processes. Their documentary – Sharing Innovation Recipes (link here) reveals their secrets to innovation success.
At FAN we promote a culture of sharing and collaboration. Please share with us your innovation recipes and ideas for future eLearning modules.
What is Design Thinking
Design Thinking refers to creative strategies and iterative processes that ‘designers’ use when solving problems. It has also been developed as an innovative approach to resolve issues outside of professional design practice, such as in food and agribusinesses. Visit Wikipedia for further definitions.
A common challenge that many food and ag businesses face is finding time to work on their business versus the day-to-day of making ends meet. To effectively deploy Design Thinking principles requires business owners, and their team, to carve out time to really understand their customer’s problems.
There are many forms of innovative solutions. They can be new products, new food packaging, new ways of working, new processes and business models… to name a few.
Therefore, when we talk about using ‘Design Thinking’ it is important take a holistic approach and look beyond the product to understand the entire customer experience.