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FAN Export Market Pathway Program Masterclass

August 5 @ 8:30 am - 4:00 pm

Join this Export Market Pathway Program Masterclass for the most practical and actionable advice on export.

Join this Export Market Pathway Program Masterclass for the most practical and actionable advice on export. Australia’s reputation for being a clean and safe producer of quality foods and beverages has been amplified by the successful management of the COVID-19 crisis. Now is the time to take advantage of the export market opportunities to boost your sales and grow your business post-COVID-19.

The program will equip food and beverage businesses with the capabilities and resources to take advantage of growing markets in the ASEAN region and the confidence to apply their learnings to other export markets. Through this tailored program that includes a Masterclass, One-on-One Mentoring and Virtual Market Visit, participants will have the opportunity to learn about key export markets and what it takes to become a successful exporter; develop or enhance their export strategy, and present to pre-qualified buyers in their chosen markets.

Masterclass Overview

  • Setting export goals
  • Resourcing for export
  • Singapore and Malaysia market overviews
  • Consumer trends
  • Channel trends
  • Category trends
  • Competitor review
  • Singapore and Malaysia market access
  • Market entry strategies
  • Market-specific pitch development
  • Buyer selection and audit
  • Singapore and Malaysia export pricing
  • Export finance
  • Export legal
  • Activation programs
  • Support available
  • Next steps

This session is being held in person and streamed online.

Download details on the full program here.

About Export Connect

Drawing upon the 120+ export projects covering 20 markets that have been delivered for 85+ clients since June 2017, Export Connect has created an export workshop rich in content and with real-life case studies of leading Australian food businesses to help new and experienced exporters succeed.

With a focus on the ASEAN markets, learn how to develop your export strategy, tailor your pitch, activate sales and much more.

The workshop will be delivered by Export Connect’s Director Najib Lawand, who brings over 25 years’ expertise in food & agribusiness export as well as first-hand exporting experience and connections in the ASEAN region.


Anyone who is interested in exporting their food and beverage products, especially to the ASEAN region.

This program is a collaboration between the Food & Agribusiness Network (FAN), Export Connect, Sunshine Coast Council and Trade and Investment Queensland.

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