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Insights from our Industry – Michael Fox Fable Food Co

June 24, 2020 @ 12:00 pm - 1:00 pm

Insights, Innovation & Inspiration from Industry – Michael Fox Fable Food Co

Join us Wednesday 24 June and hear from Michael Fox CEO Fable Food Co.

In this session Michael will share his insights on taking his mission of producing healthy, sustainable and ethical plant based alternatives to consumers nation-wide.

Heston Bluemnthal describes Fable as “a delicious versatile natural slow cooked meat alternative” (great praise indeed!).

About these sessions

Our world has changed – many businesses and industries have transformed and we’ve had to realign personal priorities and professional goals. We’re coming up for air and it’s a great time to gain some insight on where to from here. From May to July we’ll hear from inspiring industry innovators, experts and leaders. In these sessions – we ask…

  • How has your business/sector adapted?
  • How are you planning for the future?
  • What new opportunities do you think will emerge/remain from this period?
  • What’s inspired you about how the industry has responded?

About Michael and Fable Food Co

Michael grew up as a meat loving Queenslander. As a child he once penned a song (more like a demanding chant) entitled “Steak of Glory”. He became vegetarian in 2015 for health, environmental and ethical reasons, but he still craves that steak of glory.

Michael shops at Kawana Farmer’s Markets on a Saturday morning, bakes sourdough, brews Water Kefir (and has gotten accidentally drunk when a batch went awry) and generally likes to cook healthy food for his family which includes a 3 and 1 year old (he promises he’s not got them accidentally drunk). He wanted to combine his cravings for meat with his healthy home cooking habits to create a whole food based plant based meat.

The result is Fable.

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