***MEDIA RELEASE*** 14 FAN Members Listed As Finalists in Sunshine Coast Business Awards

September 30, 2018

When the top 120 finalists were named for the 2018 Sunshine Coast Business Awards on Monday, 14 members of the Food and Agribusiness Network (FAN) were named across various categories.

As a local not-for-profit, industry-led cluster FAN itself was delighted to make it through to the finals in the Social Enterprise category.

Emma Greenhatch, Managing Director of FAN said, “The timing is perfect in terms of the maturity of FAN.  We are about to celebrate our 3rd Birthday and now have 230 members from across the food value chain.

“And on top of that, many of our members are winning award after award on the national stage and this region is really starting to be recognized for what we deliver in terms of product and innovation in the food and agribusiness sector.

FAN works incredibly hard behind the scenes to ensure their members receive every opportunity to showcase the outstanding local produce we have on the Sunshine Coast.

FAN had 14 members also make the finals which Ms Greenhatch says “is a testament to the passionate, visionary and very talented food producers we have in the region, who are coming together to help each other grow.”

Seven of the finalists were in the Agribusiness Category and included Boss Aust (GROW), COYO, Good Harvest Organic Farm, KOKOPOD Chocolate Australia, Montville Coffee, QCamel and Ten Acres.

Other members who were named finalists included:

  • Education and Training – Unity College
  • Health and Wellness –  The Milk Pantry
  • Professional Services – AWX, CFO One, East Coast Human Resource Group and Fuji Xerox Business Centre Sunshine Coast
  • Attractions – Ginger Factory

One of the goals of FAN is to help local food and agribusiness operators to do business on the world stage and they will soon to be launching two new programs that will further support members to access new markets nationally and internationally.

In addition, with the support of the Sunshine Coast Council, FAN is also developing a members’ capability directory to support their purpose to help the food and agribusiness industry to connect, collaborate and grow.

“We thank the Sunshine Coast Chamber Alliance and Sunshine Coast Council for their continued support of the Sunshine Coast Business Awards, as the very process of entering allows us to reflect on our businesses and celebrate our achievements”, Ms Greenhatch said.


If you would like more information about this topic, please contact Emma Greenhatch at Food & Agribusiness Network or email at [email protected].

**** MEDIA RELEASE **** Life is Sweet for Hum Honey as they take out more National Awards

September 30, 2018

Following hot on the heels of their recent win at Fine Food Australia for “Best New Product for the Australian Made Category, 2018”, Hum Honey has just been named Regional Food Champion Other Product Category at the Sydney Royal Fine Food Show.

In the lead up to taking out the place of Champion, Hum Honey was awarded the following medals:

  • Gold – Hum Honey Cold Fusion Organic Lemon Myrtle
  • Silver – Hum Honey Cold Fusion Organic Australian Lavender
  • Silver – Hum Honey Cold Fusion Organic Cinnamon Quill
  • Bronze – Hum Honey Cold Fusion Australian Organic Ginger

Managing Director and chief “Bee Girl” Leisa Sams said, “what an amazing few weeks it has been for us.  We are absolutely delighted that our products are being recognized at such a high-level right across Australia, and ever so proud to fly the flag for Regional Food for the Sunshine Coast.

“To have one of the judges describe our honey as being “like Christmas in his mouth” when he tasted it is something else.

However, Hum Honey was not the only local food and agribusiness producer to win awards at the Sydney Royal Fine Food Show with The Bear and the Ladle, Barenuts, Noosa Black Coffee, Foods of Noosa and Ugly Duck Preserves also taking home another eleven medals for our region as well.

–        Ugly Duck Preserves

o   Silver Medal – Rhubarb Strawberry Fruit Spread

o   Silver Medal – Lemon Marmalade

o   Silver Medal – Aussie Stonefruit Chutney

o   Bronze Medal – Quince Paste

–        The Bear and the Ladle

o   Bronze Medal – Aztec Red Hot Sauce

–        Barenuts

o   Silver Medal – Barenuts Butter

o   Bronze Medal – Dry roasted lime & black pepper macadamias

–        Noosa Black

o   Bronze Medal – Noosa Black First Point

o   Bronze Medal – Noosa Black First Point

–        Foods of Noosa

o   Bronze Medal – Artisan Pasta Gluten Free Fettuccini

o   Bronze Medal – Artisan Pasta Gluten Free Super Greens Fettuccini

And behind the scenes, the Food and Agribusiness Network (FAN) is working hard to ensure FAN members receive every opportunity to showcase the outstanding local produce we have in the Greater Sunshine Coast region, whether that be through promoting awards programs like these or helping them to exhibit at consumer and trade shows.

“Helping local food and agribusiness operators to expand their markets is one of the goals of the Food and Agribusiness Network (FAN),” General Manager Emma Greenhatch said.

“FAN is a local not-for-profit, industry-led cluster and it is wonderful to see our members benefiting from exhibitions like Fine Food Australia and competitions like Sydney Royal Fine Food Show. With members like Hum Honey taking out some of the most prestigious food awards in the country, this reaffirms our purpose to help our members to connect, collaborate and grow.”

With the Sunshine Coast continuing to be recognized all over Australia for the quality and variety of what we produce, expect to see many more accolades being awarded to our very talented food and agribusinesses.


If you would like more information about this topic, please contact Emma Greenhatch at Food & Agribusiness Network or email at [email protected].

*** MEDIA RELEASE *** Smashed Avocado in a Pouch – Just One of the Sunshine Coast Flavours to be Showcased in Melbourne

September 30, 2018

Helping local food and agribusiness operators to do business on the world stage is one of the goals of the Food and Agribusiness Network (FAN), a local not-for-profit, industry-led cluster.

And next week, FAN, in partnership with Sunshine Coast Council will be taking eleven delegates to Melbourne for the annual Fine Food Australia exhibition in a bid to do just that.

Fine Food Australia is the country’s leading trade exhibition for the food service, hospitality and retail industries. This year it will be held in Melbourne from 10-13 September, attracting more than 1,000 exhibitors and 26,000 visitors.

Making it possible for our local food and agribusiness industry to be a part of this delegation, and gain exposure to broader markets, is the support they receive from FAN and the Sunshine Coast Council.

General Manager of FAN, Emma Greenhatch said, “The opportunity for our local food businesses to be able to showcase their products in person to potential buyers cannot be underestimated.  Many of last year’s delegates have had opportunities that would not have otherwise existed without this exposure, and between them generated an estimated $750,00 in anticipated sales.  It also keeps their products front of mind when future opportunities arise.

“This is the second year we have been able to support FAN members to participate in this event and really showcase all the amazing products being produced across our regions.  There is even something for Bernard Salt with Sunfresh Marketing showcasing their 100% natural Avocado Smash in long life pouches, so he can now have it on toast anywhere in the world!”, Ms Greenhatch said.

For the delegates, this event presents an outstanding opportunity they may not have otherwise been able to do. According to Kim Durant from Gourmet Fudge Supplies, “Exhibiting at Fine Food Australia was a fantastic experience for our business. We made contact with some great potential customers and even received some orders while we were exhibiting. It is definitely something we would like to be a part of again.

“I loved that there were nine totally different Sunshine Coast businesses exhibiting that all supported each other. It was great fun and the orders have started coming in, so we couldn’t be happier”.

This year’s delegation includes:

  • The Wholefood Artisan – The Wholefood Artisan are creators of quality handcrafted granola for discerning foodies and time-poor professionals. They combine bold flavours and quality nutritious ingredients with finely tuned artisan techniques, reimagining what granolas can be. Their range of retail and food service ready products includes paleo, vegan and gluten-free options.
  • Sunfresh Marketing Co-op – Sunshine Coast based Sunfresh will be showcasing their 100% natural ‘Avocado Smash’. Avocado Smash has no chemicals or preservatives added – perfect for hospitality industries, making fresh avocado available all year round. Australian grown and produced, Avocado Smash has a long shelf life, utilizing a unique process that is a world first, enabling broad distribution in Australia and overseas.
  • The Gluten Free Food Co – The Gluten Free Food Co products are a range of gluten-free baking mixes, flour blends and pantry staples that are also free from nuts, dairy, eggs, soy, sesame and anything artificial. They recently launched a new range of vegan protein patty mixes and vegan Mac n Cheez, that have sold out across the country. They are now looking to export markets and increasing their product range.
  • Woombye Cheese Company – Award-winning handcrafted cheese made in one of this country’s most beautiful regions – the Sunshine Coast hinterland. Woombye Cheese is passionate about cheese and create and produce all their cheese by hand, using traditional methods. All their milk is sourced from small local farms at Maleny on the Sunshine Coast and is collected daily, pasteurised and then delivered to their factory in West Woombye.
  • Hum Honey – Hum Honey have a delicious range of Original and COLD FUSION® honey that are sustainably harvested from hives in the pristine Sunshine Coast Hinterland using only natural beekeeping methods. Hum Honey bees free-range on their choice of subtropical rainforest and open forest hardwoods. All Hum Honey is raw and cold extracted, free of additives, preservatives, chemical residues and antibiotics, and is never heat-treated.
  • Green Valley Agriculture – Green Valley Agriculture grow quality Australian native ‘Champagne Red’ finger limes that are available all year round. They package the finger limes in 100g and 250g punnets, as well as 2kg boxes, which are distributed all over the world.
  • Champagne Red finger limes have low seeds, a red rind and the citrus pearls inside range from champagne colour through to a vibrant red. They are a great addition to seafood, desserts, drinks and salads, and can be infused into different products, such as honey, chocolate and gin for a unique flavour and Australian native twist.
  • Chocolate Country – Chocolate Country prides itself on being a high-quality chocolate producer. They exclusively use Belgian chocolate and source only the finest natural ingredients, using local products wherever possible, to create a delicious array of truffles, chocolate slabs and novelty gifts. Their chocolatiers work in-store to hand-create their extensive range of artisan chocolates in small batches to ensure freshness, producing unique products that both look and taste divine.
  • Montville Coffee – Montville Coffee roasts and produces award-winning Specialty Coffee and Cold Brew concentrate. Their products are known for their exceptional quality and indulgent flavours, with the assurance that they are fully Organic and Fairtrade certified. Montville Coffee have twenty years’ experience serving the FMCG market in Queensland and nationally.
  • Mighty Bean Tempeh – Since 1981 Mighty Bean Tempeh has produced Australia’s finest quality Certified Organic Tempeh (ACO48P). They have developed a fermentation process which provides the most wonderfully nutritious and delicious cultured Soya bean food type called Tempeh (pronounced ‘Tempay’). Tempeh is a versatile, healthy and hearty addition to any meal.
  • Spring & Grove – Pure Australian spring water, carbonated and flavoured with extracts from apple and kiwi. Zero calories, zero sugar, zero preservatives, zero artificial sweeteners or colours.
  • Lisboa Caffe – The most iconic Portuguese sweet, this traditional custard pastry consists of a crème brûlée-like custard caramelized in a crust of puff pastry, as created over 200 years ago by Catholic Sisters at Jerónimos Monastery in Lisbon, Portugal.

Other local exhibitors also include The Country Chef Bakery Co who are a 100% Australian family owned business that creates some Australia’s favourite desserts and breads such as pavlova and banana bread and COYO who create innovative, naturally delicious, free from, coconut-based products, crafted using whole food ingredients. Both these outstanding businesses export all over the world and are Sunshine Coast success stories.

“Chefs, restaurateurs, airlines, hotels and many other end users are increasingly seeking food and beverage from our regions as it is very much a part of the local Australian experience people are seeking, and we are delighted the world is taking notice!” Ms Greenhatch said.


If you would like more information about this topic, please contact Emma Greenhatch at Food & Agribusiness Network or email at [email protected].

Contact: Emma Greenhatch
Company: Food & Agribusiness Network
Mobile: +61 466 634 465
Email: [email protected]
Website: https://foodagribusiness.org.au/

Future of Farming Photo Gallery

July 30, 2018

Local Foodpreneurs Graduate from 2018 GrowCoastal

July 30, 2018
On July 17th, twelve of the Sunshine Coast’s most innovative local foodprenuers showcased their products and learnings at the conclusion of the 2018 GrowCoastal program Demo Day. Now in its’ second year, GrowCoastal is the Sunshine Coast’s first food accelerator, a partnership between the Innovation Centre Sunshine Coast and Food & Agribusiness Network, sponsored by Advance Queensland.
“It was our biggest Demo Day ever,” said Mark Paddenburg Innovation Centre Sunshine Coast CEO. “The Sunshine Coast region has a well earnt reputation for quality food. We have a huge variety of small, medium and large producers with innovation built into their DNA. This region is highly competitive on the world stage and we have been privileged to play a part in the transformation of our GrowCoastal graduates.”
“Demo day is much more than a graduation celebration, it’s a celebration of innovation, talent, great products, collaboration and the acquisition of new skills used to grow — what a powerful mix,” said GrowCoastal Program Manager, Jacqui Price. “Demo Day is also about shining a light on our 2018 graduates and their passion to bring local, quality products to their customers.”
According to Mark Paddenburg, the two-year program has achieved much success during both 2017 and 2018. Some aggregated metrics for the 2017 cohort over the last year include 17 new staff employed, 273% increase in customer numbers and a 140% increase in revenue. Aggregated metrics for 2018 cohort over last four months includes seven new staff employed, 34% increase in customer numbers and a 23% increase in revenue.
The GrowCoastal program is a proven economic driver for the Sunshine Coast region and our local food entrepreneurs.
Applications for GrowCoastal 2019 are now open for the next intake. To apply, please visit: https://bit.ly/2hADv7y
The 2018 GrowCoastal program graduates are:

Social Media Benefits for Farmers – by Sophie Hansen of My Open Kitchen

June 28, 2018

At our June Networking event we heard from deer farmer and social media expert Sophie Hansen from My Open Kitchen. She engaged the audience and showed how farmers can embrace social media to tell their story, the art of the #felfie, and how they can create an open dialogue to build trust in online communities.

Just in case you missed it on the night ‘#felfie’ is a farmer selfie, a photo of a farmer, by a farmer, shared on social media, and there are currently over 50,000 felfies on Instagram alone!

We wanted to share some are some of the key benefits of social media and take aways presented by Sophie at the event:

  • Social Media is not all about creating new business opportunities for us farmers. Just as important are the social and mental health benefits; farming is a lonely business, sometimes farmers can work for 8-10 hours without having a conversation with anyone. But what if you had a community in your pocket? A tribe of followers, peers and supporters who are only ever a message away. It’s not about ego – it’s about supporting each other.

What happens when we have connected, engaged farmers using social media strategically and confidently?

  • They are better able to grow their businesses; connect with new customers, suppliers, peers and media.
  • They will be more connected, open to new ideas and technologies and kept more up to date with research, ideas and relevant news as they break.
  • They will receive daily endorsement for what they do and encouragement to keep doing it.
  • They will collectively inspire hundreds of thousands of people to seek their produce out, cook and share it with joy and care.

Sophie poses that social media isn’t the answer to all our problems BUT it is an affordable, achievable and powerful way to connect, increase transparency, trust and support. She finished her presentation with a powerful quote by Simon Sinek, leadership expert and the man behind ‘the concept of why’ and the second most watched TED talk of all time ‘people don’t buy what you do, they buy why you do it”.

2018 Grow Coastal Wrap & Demo Day

June 28, 2018

Demo Day Graduation event: 10am – 1pm, Tuesday 17th July at the Innovation Centre.

Words by Grow Coastal Program Manager – Jacqui Price.

It’s hard to believe that the GrowCoastal program is nearly over for another year. It’s been so much fun and a lot of hard work. The 2018 cohort of twelve companies have forged a strong bond as they’ve worked through the last eleven weeks of coaching and workshops covering pitching, legals & business structure, customer centric design thinking, brand narrative, social media, essentifrom als for food packaging, understanding different personalities and much more. They’ve supported each other with the display and sampling of their products at a variety of events including a visit from the global TCI Cluster Conference attendees, the TEQ Conversations with Industry Forum, a visit from the John Dillon Foundation SE Asian members, the Heather Mackenzie event at the Innovation Centre, and the FAN Networking event at the Big Pineapple.

Hear what some of our participants had to say about the program:

“The GrowCoastal program has given us a great focal point and shown us how we can transform and change. After our ten years of hard work, we’re taking it to the next level and turning it into something far bigger than it is now,” Nick Grivas, The Wholefood Artisan

“The GrowCoastal program is a great platform for scaling-up our business in a collaborative way – it’s been absolutely fantastic so far. The network of people we’ve met has been amazing and this is just the start of the program so I’m really looking forward to what’s coming next. There is so much education and insight into the industry,” Megan Dean, Embassy XO

Below is a list of our 2018 Grow Coastal participants who are currently madly practising their pitches for the Demo Day graduation event on the 17th July. We’d love all FAN members to join us at the Innovation Centre to hear all about the group’s journey. Please support them and welcome them into our network.

  • Barenuts – Totally bare, award-winning gourmet macadamia nuts and treats
  • Black Lemonade – Unique vegan and gluten free decadent chocolate cookies
  • Boneafide Broth Co – Organic chicken bone broth bombs and healthy savoury chips
  • Embassy XO – Steamed duck buns to die for
  • Good Harvest Organic Farm – totally local, organic, healthy fruit and vegie farm boxes
  • Hive Haven – Native Honey (Sugarbag stingless honey)
  • KOKOPOD Chocolate – Award winning premium handcrafted chocolate
  • LuvaBerry – Freeze dried strawberries made from the freshest sunshine coast produce
  • Mighty Bean – Certified Organic soy tempeh tasty treats
  • Sunshine Coast Cider – Traditionally crafted cider made with 100% apple juice & no additives
  • The Whole Food Artisan – Handcrafted artisan granola made with whole food ingredients
  • Ugly Duck Preserves – Gourmet preserves made with imperfect or surplus local produce that would otherwise go to waste

FAN Awarded Cluster Funding – New doors open for exports

June 28, 2018

(6 June, 2018) Helping local food and agribusiness operators to do business on the world stage is one of the goals of the Food and Agribusiness Network (FAN), a local not-for-profit, industry-led cluster.

In an announcement made today by Food Innovation Australia Ltd (FIAL), FAN has been awarded $900,000 over the next three years through the FIAL Cluster Programme. This first-of-its-kind programme provides matched funding to support new and existing clusters in their quest to address a common purpose they otherwise could not solve on their own.

The funding will help FAN with improving capabilities to engage with national and international markets and global supply chains.

“We’re delighted to go on this journey, guide and support the winners to solve common challenges, innovate, and grow the competitive advantage of their regions” said Peter Schutz, FIAL’s Chairman.

They were one of only four cluster organisations in Australia to receive funding in this inaugural national Cluster Programme.

“We are absolutely delighted that our submission has been successful”, General Manager, Emma Greenhatch said.

“In 2017, the food and agribusiness industry in the Sunshine Coast region was valued at $700m, which was an increase of $30m on 2016. It also directly employs around 5,000 people.

“This funding will allow us increase this to $1b by 2022 and see exports double to $130m in the same period.”

Today’s announcement was made at the TCI Oceania Clusters Event, which is being hosted on the Sunshine Coast with the full support of the Sunshine Coast Council. “The conference is looking at how regional clusters can help drive economic development, with the Food and Agribusiness Network a prime example of the benefits derived from industry sectors working collaboratively”, Cr Steve Robinson said.

Co-Founder and Chair of FAN, Jacqui Wilson-Smith said this funding will have far reaching consequences, “FAN believes it can create a sustainable, industry-led cluster model that pivots around a collaborative approach to addressing shared challenges and opportunities. This could be replicated in other regions around Australia and has the potential to become an Australian best-practice model for cluster development.”

This funding will allow FAN to expand its programs and services for its members and create a sustainable, industry-led cluster business model.

“Food businesses trying to expand into national and international markets all face similar challenges including consumer insights, distribution, marketing and understanding the sales channels.  We are working with our members to find solutions that will take their business to a whole new level and help them to scale quickly.”

There are many local businesses already reaping the rewards from their collaboration with other FAN members, such as Kenilworth Dairies, Green Valley Fingerlimes, QCamel, KOKOPOD Chocolate and Montville Coffee.

These local businesses choose the Greater Sunshine Coast region as the headquarters for their business and many have moved here after identifying the region as leading the way with its supportive, collaborative and entrepreneurial business community.

“By facilitating a collective response to the challenges and opportunities industry is facing, FAN can support its members to be more future focused, to increase their operational efficiencies and to develop a culture of collaboration and innovation.”

With the new airport opening up incredible opportunities for the Greater Sunshine Coast region, this funding will ensure that FAN members are ready to take full advantage of the many opportunities that will be created to get our local produce onto the plates and into stores interstate and overseas and see our food businesses shine on the world stage like never before.

If you would like more information about this topic, please contact Emma Greenhatch at Food & Agribusiness Network or email at [email protected]

FAN Launches New Business Development Program

June 27, 2018

**Expressions of Interest in FAN’s new business development program close on 29 June**

Do you need help to grow your sales? FAN has identified the need for tailored support for our industry members to help them to sustainably develop their businesses in local and national markets. We will be employing a National Relationship Manager to assist FAN members to develop their sales channels, volumes and capabilities.

Throughout the 12-month program, the National Relationship Manager will work one-on-one with members, delivering the following tiered services according to their needs:

Tier One – $2,500 + GST

  • Three sales strategy meetings per year
  • Events – advice around trade events, consumer events and regional events specifically targeted to the member’s business
  • Sales skills training (workshops).

Tier Two – $5,000 + GST

Tier One services plus:

  • Access to day-to-day assistance/advice via phone/email Monday-Friday, 8.30-5.00pm
  • National Relationship Manager will attend trade events with members and deliver the following services:
  • Facilitating introductions to buyers
  • Setting up meetings and ensuring each member is utilising the event for networking and pipeline building
  • Post event follow-up sessions to ensure each member achieves maximum benefit from the leads captured at event
  • Marketing channels analysis – consumer touch points vs trade. How to best target each market segment
  • Logistics – analysis at an individual business level and exploration of collaborative options
  • Pipeline management – lead capturing and managing leads
  • One-on-one sales skills training.

Successful businesses will be required to enter into a 12-month contract with FAN, with four quarterly payments to be paid in advance as follows:

  • Tier 1: 4x payments of $625 + GST (1st payment due in August)
  • Tier 2: 4x payment of $1,250 + GST (1st payment due in August)

Apply @ https://www.surveymonkey.com/r/PWRNKTG. 

Enquiries: Emma Greenhatch, FAN General Manager
E: [email protected]
M: 0466 634 465

Revenue Growth Strategies

April 29, 2018

Many small businesses get caught up in the day-to-day management of operational and production issues and lose track of their sales activities. At least one person should have sales growth as their primary job description. Here is a range of revenue growth strategies to increase sales in your business.

  • Identify customer segments that you are not selling much to and promote all relevant products and services to them.
  • Consider contract packaging or manufacturing of other company’s products and use that contract to obtain bank leasing on more automated equipment, thus making your products at a lower cost.
  • Seek referrals from existing satisfied customers using proven referral methods.
  • Provide incentives to existing customers to buy more, buy more often, pre-pay annual purchases or buy bundles of products/services.
  • Build existing customer loyalty by means of loyalty clubs/frequent shopper and database marketing contacts (e.g. phone sales, personalised direct mail, newsletters, e-mail, web sales contacts, e-zines etc).
  • Ask existing satisfied customers for a testimonial and use this in promotional materials and sales support.
  • Conduct focus groups or customer surveys with major customer segments to find out what they like about your business and what could be improved.
  • Gather demographic information (e.g. ABS data – go to www.abs.gov.au) or other information on how to access or identify the major customer segments in order to promote more heavily to them.
  • Analyse all sorts of services provided to existing customers and make sure you are charging for them where possible (e.g. freight/delivery, phone support, maintenance, information, technical support, upgrades etc).
  • For retailers, use effective internal/external signage, merchandising and floor layout to boost add-on and introductory sales – bundling like products and services into “packages”. Put related products adjacent to each other.
  • Gather information on changing market demands to identify new groups who might need your products/services.
  • Brainstorm all the different and unusual customer groups who could be targeted.
  • Brainstorm all the different /unusual uses for your products and services.
  • Gather demographic data (industry associations, Google searches, government economic development departments etc) on your market and target segments you are not dealing with now.
  • Analyse your geographic areas of current sales to identify different regions, states or countries where you could sell.
  • Investigate who your competitors are selling to and make offers directly to these customers to convert them to you by trialling your products/services and then locking in ongoing sales.
  • Find new distribution channel options (e.g. agents, chains, e-commerce stores on-line, affiliate sales, distributors, wholesalers; allied/related products and services outlets, commission sales, telemarketing etc).
  • Find non-competitors, who sell non-competitive products and services to similar customers to yours and do joint promotions (e.g. joint mailings/campaigns, swapping databases, bundled products/services, incentives using your product or services etc).
  • Simplify existing products and services to create simpler, cheaper options.
  • Provide justifications for all the elements of your product and for service to build up the perception of the total value, then price accordingly.
  • Introduce “home brand” or low-price items to increase volume sales.
  • Develop a computerised standard costing calculator for all product lines that updates all prices when input stock prices go up. Put prices up asap.
  • Re-price old stock to new prices.
  • Re-price promotional stock once the promotion is over.
  • Eliminate excessive staff discounts.
  • Minimise heavily discounted “end of clearance sales” instead seeking other means of sales (e.g. to a discounter, to staff etc).
  • Sell accessories and add-on products and services to complement what you sell now.
  • Review competitors to see what extra products and services they carry.
  • Search the web for businesses wanting affiliates to distribute their products/services.
  • Conduct focus groups of target customers to uncover needs for products and services not currently ‘carried’.
  • Talk to suppliers/distributors and industry colleagues about extra products/services.
  • Use creative thinking and innovation to develop new products and services that solve customer problems, meet new needs or add extra functions.
  • Run staff competitions to identify new products and services.
  • Check competitor prices and match them wherever they are higher.
  • Create a price mix (like the supermarket) with some low-cost items (especially the basics) to build customer numbers and traffic but with consistently high prices for the rest of the product/service range.
  • Price consistently so that similar products and services are all around the same price.
  • Increase prices every June 30 and December 31, informing customers (if needed) that this is a regular, inflationary measure.
  • Offer low-cost add-on services (or product additions) that add value and increase the price.
  • Consider pricing above competitors to “position” yourself at the quality end of the industry.
  • Promote the higher priced, higher margin products and services to increase sales of this category.
  • Bundle up the prices of services (especially professional services) so that hourly rates are avoided and the focus is on what value you provide.