PRESS RELEASE 16 June 2016
Food network on board with provenance movement
Australians are expressing growing concerns with where and how their food is created.
Recent reports show it’s also something the next generation is particularly concerned with.
In April 2016 ABC Rural reported “the stereotype (that young people do not care) is well out of date, with the youth of today asking more questions about their food than ever”.
According to Food and Agribusiness Network (FAN) General Manager Amy Clarke, the organisation has begun the process of examining how to collectively promote the region’s farmers and producers.
“The phrase for this approach is “provenance” and we know it’s important to our next generations,” says Ms Clarke.
“The most famous example of provenance in action is Champagne in France. Decades ago this region took action to protect its name and method by preventing other regions or countries using the word Champagne.
“That has strengthened and ultimately secured the Champagne brand.”
To kick off discussions, FAN is hosting a forum with well-‐known industry personality Brodee-‐Myers Cook, editor-‐in-‐chief for taste.com.au.
FAN networking events are well subscribed so guests are asked to buy tickets online at https://www.facebook.com/events/295536657450247/
Tuesday 21 June 2016, 4pm – 7:30pm
The Ginger Factory, 50 Pioneer Road, Yandina
“FAN believes this is an important discussion to be had with industry. Provenance is about connecting consumers with their producers in a fundamental way. The consumer wants to know where their food is from, where and how it has been grown, processed and cooked,” says FAN Chairman, Andrew Eves-‐Brown.
“Consumers value authenticity and will happily pay a premium if the product has strong provenance. As an industry I think we need to think about how we can communicate this better so that we can grow our sales and build our brands.
This applies at all levels, local, national and export.”
FAN membership base spans the depth of agribusiness industry and they encourage anyone involved from primary producers, through to processors and wholesalers, restaurants and caterers to become part of the network. FAN also represents the non-food part of agriculture so if you are a plant nursery or flower grower you are also welcome to join. www.foodagribusiness.org.au
For further information: Amy Clarke
FAN General Manager
Email: firstname.lastname@example.org M: 0438 272 247