Changes to country of origin labelling for seafood in hospitality settings are here. Is your business ready?

From 1 July 2026, the new labelling rules will require hospitality businesses to label dishes containing seafood with country of origin information.

By implementing the new information standard, consumers will be able to make more informed decisions about the seafood they choose to eat.

The new labelling system is called the AIM model which involves marking each seafood dish as either Australian (A), imported (I) or of mixed origin (M). It is the simplest method of labelling and minimises any additional work required by businesses.

The transition period has started. This allows time for all hospitality businesses to get ready to comply with the new information standard for seafood dishes. We recommend all businesses start the process to change their labelling now. If you need help to decide the best labelling option for your business, please reach out to the Australian Consumer Law regulator in your State or Territory in the first instance.

For further information about country of origin labelling for seafood in hospitality settings, see business.gov.au/seafoodlabels.