Introducing Project CRAFTED
We’re pleased to share that FAN – with support of key local stakeholders – have been successful in securing a significant grant from the Department of Agriculture and Fisheries (DAF) to roll out Project CRAFTED – in the Gympie, Noosa, Sunshine Coast and Moreton Bay regions.
Project CRAFTED brings together Industry, local government and destination management agencies to drive food and agritourism initiatives that support local industry growth and regional economic resilience.
This program is powered by FAN and supported by the Queensland Government with funding from the
Department of Agriculture and Fisheries
Regional Industry Narratives
In this phase we’ll work with our regions food, beverage and agri industry to help shape their individual provenance stories while also building wider regional industry narratives.
Consumer / Visitor Destination Campaigns Development
These stories developed into visitor destination campaigns – created in partnership with Visit Sunshine Coast, Tourism Noosa and Moreton Bay Region Industry and Tourism.
A key element of this project will be workshops with our producers and makers, in partnership with Sunshine Coast Council, Noosa Council, Moreton Bay Council and Gympie Council, to build industry capability around delivering diverse and quality food and agritourism experiences.
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Project Background and Rationale
Leveraging work undertaken as part of funding from Advance Queensland Regional Futures Collaborative Project Fund – this project will deliver on key priorities identified in the Food and Agribusiness Network’s (FAN) Regional Action Planning Process undertaken in late 2022
Through this collaboration, activities would also align to wider food and agritourism initiatives being undertaken by partners. This synergistic approach aims to support producer uptake of food and agritourism as a diversification stream, whilst leveraging the profile and exposure opportunities presented by wider consumer campaign activity.
The themes of provenance, identity, agritourism and collaboration opportunities were key priorities mapped out by industry, regional stakeholders in all of FAN’s four regions (Gympie, Noosa, Sunshine Coast and Moreton Bay) as part of the Regional Action Planning Process.
Funding from the Department of Agriculture and Fisheries (DAF) Flexible Agritourism Fund will go towards the delivery of already defined action and deliverables mapped in this process.
This project supports ongoing advocacy around aligning work driven by our tourism destination organisations and activity driven by LGAs to support industry development and diversification.
There is a great opportunity for makers and producers in this region to transition from providing one off experiences associated with tourism supported events and initiatives to create agritourism offerings that are a diversified revenue stream. Key to this is the ongoing engagement and support of the LTOs and LGAs.
What’s required is capability building in key areas in order for producers to develop and deliver unique and genuine food tourism experiences and better leverage the strong marketing opportunities presented by the LTOs and LGAs.
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With thanks to…
This Project also leverages work undertaken as part of funding from Advance Queensland Regional Futures Collaborative Project Fund – and will deliver on key priorities identified in FAN’s Regional Action Planning Process undertaken in late 2022.
This Project has been developed in partnership with Visit Sunshine Coast and in collaboration with our regional partners including Sunshine Coast Council, Noosa Council, Moreton Bay Regional Council, Gympie Council, Tourism Noosa, Moreton Bay Region Industry and Tourism, Regional Development Moreton Bay and Regional Development Wide Bay.