Leveraging work undertaken as part of funding from Advance Queensland Regional Futures Collaborative Project Fund – this project will deliver on key priorities identified in the Food and Agribusiness Network’s (FAN) Regional Action Planning Process undertaken in late 2022

Through this collaboration, activities would also align to wider food and agritourism initiatives being undertaken by partners. This synergistic approach aims to support producer uptake of food and agritourism as a diversification stream, whilst leveraging the profile and exposure opportunities presented by wider consumer campaign activity.

The themes of provenance, identity, agritourism and collaboration opportunities were key priorities mapped out by industry, regional stakeholders in all of FAN’s four regions (Gympie, Noosa, Sunshine Coast and Moreton Bay) as part of the Regional Action Planning Process.

Funding from the Department of Agriculture and Fisheries (DAF) Flexible Agritourism Fund will go towards the delivery of already defined action and deliverables mapped in this process.

This project supports ongoing advocacy around aligning work driven by our tourism destination organisations and activity driven by LGAs to support industry development and diversification.

There is a great opportunity for makers and producers in this region to transition from providing one off experiences associated with tourism supported events and initiatives to create agritourism offerings that are a diversified revenue stream. Key to this is the ongoing engagement and support of the LTOs and LGAs.

What’s required is capability building in key areas in order for producers to develop and deliver unique and genuine food tourism experiences and better leverage the strong marketing opportunities presented by the LTOs and LGAs.